App Store Optimization

The ASO process requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours.

It is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers.

The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: downloading your app.

While app store features and available fields will vary, the following are the core optimization items you will need to focus on and improve

● app name,title,URL
● keywords
● total number of downloads
● ratings and reviews

The goal of ASO is nearly always app downloads, but supplemental goals can include:

● increase brand exposure
● Positive app reviews and ratings
● audience engagement
● additional marketing channels diversification