Content Lifecycle

A “content lifecycle” is defined as, “The stages of a content object progresses through from its creation to its deletion.The seven stages are:

The seven stages of content life cycle:

● Organisation - This is where the content ideas match up with your core business strategies. Rules for the content’s creation and optimization should be established. The basic idea of writing a content would be creating awareness about the organisation to user.

● Creation - This is where the content is actually created.While writing the content, the following points to be remembered:

  1. . Build online environment to easily create awareness among the users.

  2. . Establish a baseline, create the content based on the audiences (I.e, know the audiences who actually uses our content).

  3. . Increase interactions,build up relations,gain followers.

● Contribution - During the contribution stage, many individuals will be handling, editing, reviewing and adding to the content.

  1. . The way of handling, editing can be improvised by building customer satisfaction/feedback.

  2. . Increase customers service,to reduce the customer retention rate.

● Storage - storage refers to how your content will be stored.File-based storage systems may not provide access to large quantities of content, whereas a database can make it easier to monitor your content from start to finish.

  1. . Storage need to be updated with respect to the technological changes

  2. . In some cases this can also increase traffic to our content(if users easy to use-customer satisfaction).

● Versioning - Versioning allows you to track the evolution of your content throughout the lifecycle, make fixes in language or grammatical errors without compromising the entire piece and returning to a previous draft if necessary.

  1. . In this stage the content is improvised based on the feedback.This will certainly helps us gain a position on search engines.

  2. . Helps in developing brand loyalty.

  3. . Increases new sales or maintains a consistent stream of revenue.

● Publishing - content may be viewed as an article, blog post, landing page, email campaign, depending on target audience and the purpose of the content.

  1. . Initiating brand mentions in the content,might help in gaining new leads

  2. . Selecting a proper publishing channel helps in increasing the networks exponentially through social communities.

● Analyse - Analyzing the published content will help you to learn for the future.

  1. . Noting how well the content accomplished its goals can

  2. . Analyzing the content helps in developing brand strategy.

  3. . Helps to stabilize position on search engine.

Once the content development for a project is done then the content lifecycle would repeat.

How content lifecycle help in setting up a long term success?

● Validate the idea,develop it into content through the keyword research.

● Optimize the content based on the SEO practices.

● For long run success the content need to answer all the questions of internal and external audience.

● Evaluate how it is performing for search.

● Monitor the conversations around the content on social media sites and take the feedback from social media and channel it back on improving the content.

● Know when lifecycle of the content is over and improve it by using new strategies and tactics.

This would help in increasing the traffic to the website and rank high on search engine.