Blogs are easy to start but difficult to maintain, good blogs thrive on spontaneity. Its a vechicle to push out new ideas,new, articles, and customer focused content . Key to attract large audience. Blogs can also be used in acheving non business goals or forms of communacation or interaction.
We typically aim to attarct prospective buyers or stakeholders provide information to lead audience or buyer and drive conversations including social.
Corporate blogging serves different potential marketing goals.
● Generating leads and managing them.
● communtity marketing.
● Driving traffic, subscriptions and registration.
● PR in non traditional sense
● Engaging journalist or target audience for instance.
● Relationship building.
● providing the information
and many more services.