● Defining and understanding the target audience to clearly figure out who they are writing for. The key elements that target audience look forward are:
-Valuable content: Creating material just for the sake of it will lead to the production of low-quality content that audiences will instantly reject.
-Attractive design: keep updating the website design every few years as trends keep changing. Invest in a responsive website which can be viewed on any device.
-Easy navigation: Regardless of how great your website content is, a poor user experience and an unresponsive website will just drive visitors away.
● Strategies and tactics to find audience data
-Be specific: a great way to understand who your target audience is by creating audience persona.
-Use goggle analytics: it can be tremendously helpful as it has a huge data of your audience.
● Using collected information to produce content that meet audiences’ needs and interest.
-carrying out customer survey, using social media helps you to know what your audience expect from you.