Mobile ads are 30 times more effective than Internet ads. Due to the one-on-one personal nature of mobile devices, mobile ads are more effective in terms of product awareness and sales.
Advertising for small local businesses can have a much stronger business case on the mobile than on PCs. Most mobile ad networks allow geo-targeting so that only mobile users in a defined area see the ads
The interactive nature of the mobile phone removes barriers to responding and purchasing through direct user response capabilities
Develop a mobile advertising strategy to tell mobile users not only about existing business, but also encourage them to take action.
Helps in setting up a mobile-specific Ad Words campaign that targets only mobile devices with full web browsers. Then, track your Ad Words mobile performance and stay focused on conversion rates.
● Links mobile landing page to your main website. Helps in setting up more than one mobile landing page if you're running multiple campaigns targeting different market segments or making different pitches or offers.
● You'll need to supply a mobile banner ad for other networks, most of which deliver ads to apps and some mobile websites.