As per a research, one-second delay in page load time yields:
● 11% fewer page views.
● 16% decrease in customer satisfaction.
● 7% loss in conversions
A few extra seconds delay would have huge impact on the ability to engage the visitors.
If you want to maintain your rankings and visibility, it’s essential to know how to reduce loading time of website.
● Reducing number of request will speed up your site, look through the files, and see if any are unnecessary.
● Loading files asynchronously can speed up your pages because when a browser loads a page, it moves from top to bottom.
● Compressing files is one of the easiest time to reduce the page load time, enabling compression with G-zip is considered standard practice.
● Images can play a major role in your site speed. They are often very large size which can slow down page load time.
● One can how big of an impact images make on any of their pages with a tool like Pingdom.
● Use external hosting platforms to reduce size of larger files.
● You can improve user experience by having your above the fold (top of the page) section load faster even if the rest of the page takes a few seconds to load. This is called lazy loading and is particularly helpful for pages with lots of content below the fold.