Targeted marketing is generally limited in scope but is often more productive than broader types of marketing.
The beauty of target marketing is that aiming your marketing efforts at specific groups of consumers makes the promotion, pricing, and distribution of your products and/or services easier and more cost effective and provides a focus to all of your marketing activities.
It involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match your product or service offerings.
Although market segmentation can be done in many ways, the common ways of segmenting are:
Demographic (gender, age, marital status, income level, education)
Geographic (neighborhood, area code, city, country)
Psychographic (socioeconomic classes, lifestyle preferences)
Social data can be used for targeted marketing and turn some of those digital signals into customer focused campaigns.
● Targeting by events people follow.
● Targeting your content marketing by interest and trends.
● Targeting by platforms, then re-targeting based on audience attributes.
● Targeting by social influence.
● Targeting emails with matched social data.
● Targeted marketing across multiple social audience.
We @ Landisol expand and grow target markets for companies to monitor their sales and customer preferences for evolving revenue opportunities. It’s also important to make sure what your customer wants instead of trying to change your customer to fit with what your company wants.
customer focused is the key to success with all forms of data-driven marketing.